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Adapting empathy maps for investment

At the moment, I'm busy raising investment for Users Proof, so my users are investors. As I'm always on the lookout for ways to improve, I wanted to take a glance at empathy maps, a powerful tool for helping teams better understand their users. Are they useful for me to understand the investors I'm talking [...]

By |2018-03-31T17:50:38+00:00December 27th, 2017|Users Proof Articles|0 Comments

Investment vs Dating

I seem to have reached that point in my life where I spend my mornings working, looking for investments for Users Proof, and my evenings looking for something quite different…that special someone who I could spend the rest of my life with. Believe me, when I say, neither of these is easy! When I found [...]

By |2018-03-31T20:41:24+00:00December 21st, 2017|Users Proof Articles|0 Comments