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25 01, 2018

Web Usability: Reality vs Perception

By |2018-03-31T16:40:08+00:00January 25th, 2018|Articles|0 Comments

“Why are things always in the last place you look for them? Because you stop looking when you find them!” We all must have spent a lot of time watching people use Web, the thing that must have struck most of us is the difference between how we think people use websites and how they [...]

25 01, 2018

Social Justice & UX, wait what?!

By |2018-03-30T11:59:20+00:00January 25th, 2018|Articles|0 Comments

What does UX have to do with Social Justice? Everything!   Social Justice is defined by Webster's Dictionary as ‘promoting common good’. If designers are not promoting the common good, then what are they doing? Each day user experience designers make choices based on user research, feedback, user testing and things they know to be [...]

25 01, 2018

6 Storytelling Techniques to Transform your UX

By |2018-01-27T10:41:43+00:00January 25th, 2018|Articles|0 Comments

Once upon a time, in a magical kingdom called the internet, an engineer tried to improve his UX Design... Let's try a little experiment. Close your eyes. Now, can you tell me the story of the Three Little Pigs? How about Snow White? I bet you can, right? Even if you haven't thought about them [...]

9 01, 2018

UX leader from the Middle East: Thoughts and insights

By |2018-01-18T19:40:39+00:00January 9th, 2018|Articles|0 Comments

I am always intrigued with large teams that orchestrate together to build wonderful products that solve customer’s needs, therefore I decided to talk to Åsa Andersson the UX & Creative Director of a major telecommunication company in the UAE who went through a major revamp of their digital products. I asked Åsa the following questions [...]

2 01, 2018

Opinion: My Experience with UX Frameworks

By |2018-01-18T19:32:45+00:00January 2nd, 2018|Articles|0 Comments

UX Frameworks are methods to help us build better digital products. I come from an art and graphic design background, that type of schooling helped me get ideas from different sources, sometimes that means making ideas out of old ones. On other occasions, I get that “Eureka” moment, like Archimedes who ran throughout the city [...]

28 12, 2017

Website Navigation Starter Kit

By |2018-03-31T17:41:07+00:00December 28th, 2017|Articles|0 Comments

People hesitate to return back to a website if they had a hard time navigating through it You might have already been through this before, If you go to a website and spend time attempting to locate what you're looking for, you are unlikely to remain for long or maybe even come back. So how [...]

27 12, 2017

Adapting empathy maps for investment

By |2018-03-31T17:50:38+00:00December 27th, 2017|Users Proof Articles|0 Comments

At the moment, I'm busy raising investment for Users Proof, so my users are investors. As I'm always on the lookout for ways to improve, I wanted to take a glance at empathy maps, a powerful tool for helping teams better understand their users. Are they useful for me to understand the investors I'm talking [...]

21 12, 2017

Investment vs Dating

By |2018-03-31T20:41:24+00:00December 21st, 2017|Users Proof Articles|0 Comments

I seem to have reached that point in my life where I spend my mornings working, looking for investments for Users Proof, and my evenings looking for something quite different…that special someone who I could spend the rest of my life with. Believe me, when I say, neither of these is easy! When I found [...]

16 12, 2017

6 Tools Used to Manage UX Research and Design Processes

By |2018-03-31T21:19:23+00:00December 16th, 2017|Articles|0 Comments

Problem overview: Oh! Not another WhatsApp message from a client at one in the morning! Being a UX researcher and designer, I encounter a challenge managing different clients, different teams, and different processes. Which frustrate me a lot because I have to follow-up on so many platforms and with many stakeholders. I decided that it [...]

24 07, 2017

Up Close and Personal: An Insider’s Look at Working as a UX Designer in Jordan

By |2017-12-21T14:08:01+00:00July 24th, 2017|Articles|0 Comments

In a world where user experience (UX) plays an increasingly important role in customer satisfaction, the UX industry has gained rapid momentum in the MENA region over the past few years. Companies are beginning to realize that user experience plays a significant role in the success of their business, and have turned to  UX experts [...]